This puppy just couldn’t lose.
Budweiser’s precious puppy has pranced off with the best-of-breed ribbon for Super Bowl commercials. Never mind that it aired with just two minutes left in a dog of a game. For the second consecutive year — and the 12th time in the past 14 years — Anheuser-Busch has earned one the most coveted of U.S. advertising honors, winning USA TODAY’s consumer-judged Ad Meter for Super Bowl commercials.
The ad, about a spunky puppy who is adopted but keeps coming back home to the Clydesdale horse it loves, gave more than a passing creative nod to a Budweiser spot that won last year’s Ad Meter, about a savvy horse that keeps returning to its trainer.
For the 26th consecutive year, USA TODAY’s Ad Meter reached out to consumers to vote for their favorite Super Bowl commercials. This online audience of 6,272 preregistered panelists voted from across the country. The game featured nearly 50 commercials that cost advertisers a record $4 million per 30-second slot for airtime on the Fox telecast, which was expected to be watched by up to 110 million viewers.
The Anheuser-Busch blowout off the field was almost as impressive as the Seattle Seahawks blowout on the field. Yet another A-B spot finished third, this one about a town’s real welcome-home parade for a soldier returning from Afghanistan.
Finishing second was another late-airing ad — a chuckle-generating commercial for Doritos that was one of two winners of its annual consumer-generated Super Bowl ad competition. In it, a kid dressed as a cowboy rides his big dog and lassos a bag of Doritos out of his brother’s hands.
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article courtesy of USAToday.com
‘Puppy Love’: 2014 Ad Meter Winner was originally published on praisecleveland.com
