Three days after the Food Network announced it would not be renewing the contract of Paula Deen in the wake of her racism scandal, Smithfield Foods, a global pork producing company based in Smithfield, Va., has just announced it has fired the chef.
Keira Lombardo, Vice President of Investor Relations and Corporate Communications, has issued a statement that says:
“Smithfield condemns the use of offensive and discriminatory language and behavior of any kind. Therefore, we are terminating our partnership with Paula Deen. Smithfield is determined to be an ethical food industry leader and it is important that our values and those of our spokespeople are properly aligned.”
Deen has been partnered with Smithfield to promote the brand since September of 2006.