WERE AM Mobile App 2020

LISTEN LIVE. LIKE US ON FACEBOOK. FOLLOW US ON TWITTER

News Talk Cleveland Featured Video
CLOSE

 

First lady Michelle Obama is poised for a second appearance on “The Biggest Loser,”NBC’s reality show to help contestants lose weight.

Her reason for doing the show?

To promote her campaign for the need to drink more water, The Hill reported. But her appearance is tied to advertising dollars and a slick marketing campaign.

Brita — the German-founded company that provides water filtration services — is not only a sponsor of “The Biggest Loser,” but also jointly supports Mrs. Obama’s drink-more-water campaign.

The first lady first made an appearance on the show in April 2012. Then, she joined contestants as they exercised at the White House. The show was timed to coincide with her “Let’s Move!” campaign to combat obesity.

article courtesy of WashingtonTimes.com

Michelle Obama Set To Promote Water Drinking On NBC ‘Biggest Loser’ Show  was originally published on praisecleveland.com

Also On WERE-AM 1490:
A Photo Book Into The Life Of Civil Rights Icon & Congressman John Lewis
24 photos