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CLEVELAND, OH - MAY 1: LeBron James #23 of the Cleveland Cavaliers is seen during the game against the Toronto Raptors in Game One of the Eastern Conference Semifinals of the 2017 NBA Playoffs on May 1, 2017 at Quicken Loans Arena in Cleveland, Ohio. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2017 NBAE (Photo by Nathaniel S. Butler/NBAE via Getty Images)

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Cleveland Cavaliers star LeBron James is upset over Great Lakes Brewing using his likeness in connection with their Dortmunder Gold brew.

“This is about the last thing I’m trying to worry about right now, my agent and my legal team will take care of it, but yeah I know [Great Lakes] is trying to benefit off of me,” James said, per Cleveland.com’s Joe Vardon. “And I heard they were the same company that made all those ‘Quitness’ beers, and now they’re trying to benefit off me this way? Yeah, it’s pretty funny.”

James was alluding to a limited release of “Quitness” ale Great Lakes produced in 2010 after he signed with the Miami Heat.

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LOCAL NEWS: LeBron James Not Happy Over Beer Company’s Usage Of Image In Advertising  was originally published on praisecleveland.com

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