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Black women in Georgia are fully aware of the unique power they have on Jan. 5, with the opportunity to forge a new path in Congress.

A new poll from Higher Heights commissioned HIT Strategies to poll 495 Black women Georgia voters and was conducted November 20 – 25, 2020 via phone and online. It explores the issues and blind spots perpetuated by the public that Black women routinely face, while also highlighting the issues and topics relevant to Black women voters.

81 percent say they care a good deal about who wins the upcoming Senate runoff and 86 percent report the Senate has an impact on their day-to-day life.

“Black women know there’s a lot riding on the results of this runoff for Georgia and for the country,” said Glynda C. Carr, President and CEO of Higher Heights. “In the face of persistent voter suppression and disinformation efforts, however, we can still determine who will win these races just like we did in the Presidential election. Black women must have a plan to get the information we need about this election to our communities and a strategy to make sure we all get to the polls early and on January 5.”

“Democrats cannot flip the Senate without Black women voters, and there is an urgent need to empower Black women in Georgia with the information they need to vote,” said Roshni Nedungadi, Democratic Pollster and Partner at HIT Strategies.

Much like the national statistic concerning Black women voters, Black women in Georgia showed up in overwhelming numbers, with 92 percent casting ballots for President-elect Joe Biden. The election between Democratic candidates Jon Ossoff and Raphael Warnock, who face incumbents Republican Sens. David Perdue and Sen. Kelly Loeffler, is a closely watched race that again comes down to the state of Georgia. With claims of voter suppression and disenfranchisement, Black women are again being asked to secure the vote to ensure a better pathway for disadvantaged communities.

But organizers on the ground are working to disseminate impertinent information to make sure voters are informed and educated on the issues.

“The majority (52 percent) of these voters do not know the runoff is on January 5th even though they express a near universal likelihood to vote (87 percent). Black women see policies that can be passed with a Senate majority like the Heroes Act (76 percent) and the George Floyd Justice in Policing Act (74 percent) as largely impacting their community. Connecting this race to these policy priorities will mobilize Democrats’ most supportive voting bloc,” Nedungadi.

Black women also want to see candidates who comply with their shared values. “Black women most favor candidates who are characterized as community leaders (59% say it matter a lot). They want a candidate who is free of professional scandal (59%) and personal scandal (51%) rather than a successful businesswoman/man (only 25% say it matters a lot),” the study reads.

To see the full details of the poll click here.


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With Georgia’s High Stakes Runoff Election, A New Poll Suggests Black Women Want To Shift The Power In Congress  was originally published on