Just in case Charmin isn’t doing it for you anymore, UK retailer Waitrose has come up with what it calls a “super soft cashmere loo roll,” designed to “put a smile on your face.” Um, no matter what we’re using when we’re doing our duty, it’s unlikely to make us smile.
Waitrose calls the product — which is really just plain old paper with some cashmere extract tossed in — a “little luxury,” and boasts:
“For many years, cashmere has had an exclusive aura surrounding it. Fashion retailers today in London’s swanky Burlington Arcade sell beautiful cashmere sweaters for £300 and even a pair of gloves a pricey £70, so this innovative new product makes cashmere affordable, but none the less exclusive.
Carla Smith buyer for Waitrose comments, “Cashmere provides that stamp of quality to any fashion garment from a designer suit to the finest luxury knitwear. It’s indulgent, it’s stylish and it’s helping provide that extra softness to our new premium bathroom tissue collection.”
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Article courtesy consumerist.com
