For the first time anywhere African American women can relax and straighten their hair without the fear of a burning scalp or hair loss, with new “green” alternative.
African American women are rejoicing everywhere with the launch of the NaturalaXer Kit-In-A-Jar ®, the first multi-ethnic hair relaxer that is organic, non-toxic and chemical-free. Part of the Green-Wonders™ product line, The NaturalaXer ® not only relaxes the natural curl but also leaves the hair healthy.
Created over a 15 year period by beauty expert and hair care professional Angela de Joseph, the Green-Wonders™ product line, which is currently available online, is not only environmentally friendly, it is quickly gaining popularity with hairstylists who prefer it over the traditional, harsh, damaging, chemically-based hair relaxers and strengtheners currently on the market.
“The NaturalaXer ® contains no caustic or harsh chemicals,” says de Joseph, who once worked at Johnson Products Company the makers of Ultra sheen and Afro sheen and as an associate beauty editor at Essence magazine. “We use pure essential oils and Shea butter with no added fragrances or harsh chemicals. Most hair relaxers contain sodium hydroxide, which break the bonds in hair and erode hair cuticles. The NaturalaXer ® formula uses naturally occurring minerals to slightly raise the alkalinity or PH of the hair, which softens and loosens the curl texture.”
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