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What’s in a name? That’s the question at the heart of a class action lawsuit Montgomery, Alabama law firm Beasley Allen filed targeting fast food giant Taco Bell. The lawsuit claims the company uses “false advertising” on its menu and in its advertisements.

“The complaint alleges that what Taco Bell calls “beef” doesn’t meet the minimum requirements set by the USDA to be called “beef” or “seasoned ground beef” or anything of the kind.

“Rather than beef, these food items are actually made with a substance known as “taco meat filling,” according to the lawsuit.

The USDA defines “beef” as “flesh of cattle.”

The definition as read in the lawsuit states “Ground beef” “shall consist of chopped fresh and/or frozen beef with or without seasoning and without the addition of beef fat as such, shall not contain more than 30 percent fat, and shall not contain added water, phosphates, binders, or extenders.”

The USDA policy book requires food labeled as “taco filling” to contain “at least 40 percent fresh meat,” and the label must show the true product name.

In containers shipped to Taco Bell stores, not seen by consumers, the label reads: “Taco Meat Filling.”

Beasley Allen law firm adds that what Taco Bell is marketing as beef only contains 36% meat.

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Article courtesy WSFA via