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A Knight rep explained his motivation for joining PETA’s fight via a statement this week.

Confirmed by Kali Bowyer, Suge’s publicist, the former face of West Coast hip-hop will be working alongside PETA for their anti-dog Chaining campaign. “Dogs deserve our love and attention not a life of ‘solitary confinement’ at the end of a chain,” Knight said via a statement. “Dogs depend on us to take care of them, to keep them safe and healthy. Chaining a dog is one of the cruelest things you can to do them – they are social animals.” (XXL Mag)

While details are still coming together, Knight is expected to appearin a photo shoot for the campaign.

In the mid-90s, he was involved in some of the most violent events in the gangsta rap world, but RumorFix has learned exclusively that Marion “Suge” Knight is showing a more caring, human side. The former CEO of Death Row Records is taking part in a photo shoot with his three Labradors for animal rights organization PETA, highlighting the issue of chaining dogs outside. (RumorFix)

Earlier this year, Southern rapper Waka Flocka Flame made headlines for appearing in PETA’s “Ink, Not Mink” campaign.

Wearing nothing but strategically placed teddy bear and camera necklaces, Waka Flocka Flame is the first rapper to star in PETA’s Ink, Not Mink ad campaign. He shows off his tattoos, and a lot of skin, in the new ad, which urges, “Ink, Not Mink. Be Comfortable in Your Own Skin and Let Animals Keep Theirs. (USA Today)

Flocka’s campaign strongly stresses his fight for animal rights.

Flame, who’s real name is Juaquin James Malphurs, poses mostly unclothed, bearing his tattoos and jewelry, while arguing against skinning animals. Says PETA: “underneath all that bling is a heart of gold–Waka Flocka Flame is a huge animal lover and is giving a shout-out to all the helpless fuzzy animals who are killed for their fur.” (Atlanta Journal-Constitution)

Check out some footage from Waka Flocka Flame’s PETA campaign down below: