The British advertising watchdog group, the Advertising Standards Authority (ASA), wrote in a statement that it would not take any action against Kraft Food’s Cadbury chocolate over a alleged racist ad that compared to model Naomi Campbell to a chocolate product.
“Move over Naomi, there’s a new diva in town,” read the Bliss bar ad that is seen on billboards and in magazines.
Campbell threatened to sue the company and called for a boycott of the product last month.
In a written response, the ASA said it did not intervene in matters of “poor taste” and ruled the ad was “likely to be understood to refer to Naomi Campbell’s reputation for ‘diva-style’ behavior rather than her race. On this basis the council decided that the ad was unlikely to be seen as racist or to cause serious or widespread offense.