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Community leaders from the Southern Christian Leadership Conference and local businesses in Fort Worth, Texas are unhappy with the name of a local food-mart titled “Da Hood Food Mart.”

“The name is insulting to our African-American heritage and the over-saturation of these types of establishments within the economically disadvantaged communities is simply a continuation of the exploitation of the poor,” the Rev. Kyev Tatum, president of the SCLC, said in a press release.

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The business, which boasts that it sells “Krispy Krunchy Chicken, cheap cigs, and lotto tickets, [sic],” is currently seeking a liquor license.

The East Forth Worth Business Association is calling for the community to reject their application, saying it’s not only insensitive, it’s bad for business.

“We need employers to come in here. And employers are not going look to come into East Forth Worth if its ‘Da Hood’,” said the President of the East Forth Worth Business Association.

Read more at YourBlackWorld.com

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