The goal of the snippets is to tease consumers into discovering that Wendy’s is finally answering the question by declaring, “Here’s the beef!”— in a new line of Dave’s Hot ’N Juicy Cheeseburgers, named after the Wendy’s founder, R. David Thomas.
In a commercial that is to begin running next Monday, a young man (Reid Ewing of “Modern Family”) born after the heyday of “Where’s the beef?” learns what it means after he buys a vintage T-shirt bearing the phrase and walks around town wearing it. The spot ends with him outside a Wendy’s restaurant looking at a “Here’s the beef!” poster for the new Dave’s cheeseburgers.Full Story
Story By:STUART ELLIOTT NY Times/Yahoo! News Pic By YUMSUGAR.com