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Via BBC News

The US has implemented a law to limit the volume of TV adverts, to play at the same level as the main programme.

The Commercial Advertisement Loudness Mitigation (Calm) Act applies to broadcasters, and cable and satellite companies.

Previously, adverts could play at a higher volume level than the programme.

The rules were taken up by the Federal Communications Commission (FCC) a year ago but the industry had a one-year grace period to prepare for them.

Correspondents say the rules are meant to protect viewers from excessively loud adverts, which can seem intrusive.

The FCC suggests that enforcement of the new rules will be driven by complaints, and viewers can report suspected violations of the rules on their website.

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Article courtesy bbc.co.uk