CLEVELAND – Holidays at the Higbee turned into a money maker for the Horseshoe Casino Cleveland.
The casino posted an adjusted gross revenue figure of $24.5 million in December. That’s a 19.7-percent increase over November’s number and the second highest total since the casino opened in May — behind June’s $26.1 million.
Horseshoe posted its largest single month when it came to table games, bringing in $9.3 million. The casino in November added an additional 22 tables to meet increased demand.
Slot revenue for December came in at $15.2 million, up 15.6 percent over November despite the fact the casino reduced the number of slots by 184 to accommodate the additional table games.
Throughout the month of December, the casino ran a “Holidays at the Higbee” promotion inviting customers to visit and see the work that was done to recreate the look and feel of the holidays at the old Higbee’s Department Store.
Arches sporting garland and lights were added to the casinos main floor similar to those that once graced the department store. In addition, the windows along Ontario Street were decorated with images of Christmas shopping at Higbee’s through the year.
The state’s two other casinos did not enjoy the same holiday boost with the Hollywood Toledo posting a 4.3-percent jump in adjusted gross revenue with $14.1 million. The newly-opened Hollywood Columbus casino is seeing an 11-percent drop in December with revenue of $17.9 million.
Overall, the state’s three casinos posted their largest single monthly total though with adjusted gross revenue of $56.6 million, up 4.7 percent.
LOCAL: Holiday Event Helps Horseshoe Casino Increase in Revenue was originally published on wzakcleveland.com