The evolution of R.J. Reynolds Tobacco Co. may be shaped in large part by how well it can live down — and learn from — its past.
Reynolds received another clear example of that reality last week when the Food and Drug Administration requested research on the company’s three innovative dissolvable smokeless products — Camel Orbs, Camel Sticks and Camel Strips — and others being considered.
The Tobacco Products Scientific Advisory Committee was formed as part of the FDA taking on oversight of the tobacco industry last year.
Reynolds said that the flavored, finely milled tobacco products serve as an alternative to cigarettes, giving adults a discreet option in venues where smoking is banned out of concern for secondhand smoke exposure. They are being sold in three test markets, none in North Carolina.
The FDA acknowledges that Reynolds is marketing the products to adult consumers.
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Article courtesy Winston-Salem Journal
