Brian Hemsworth’s book club wasn’t anything to write home about.
The club — one of about 80 created and founded by Mosaic, a non-denominational Christian church in Pasadena, Calif. — didn’t offer much for the members, save for some discussion on the previous week’s service and the occasional get-together at a picnic or church function.
It was all standard and by-the-book.
That was, until Hemsworth and other group members flocked to Twitter and began dropping their hashtags and tweets. They snapped photos and sent them instantly via the new-age telegram.
Soon enough, what was once a weekly gathering transformed into an everyday discussion.
“People just began to connect,” Hemsworth said. “People are wanting to find ways of connecting and getting together. And social media is really helping that.”
More believers, like Hemsworth, are beginning to use social media in their religious practice, according to experts at the Network for New Media, Religion and Digital Culture Studies.