CEO Jeff Bezos called it an Octocopter, but it was also a great way to deliver publicity.

On CBS’s “60 Minutes” Sunday night, Bezos said the ecommerce site is testing a programwhere drones will deliver packages weighing up to five pounds in 30 minutes.

“I know this looks like science fiction — it’s not,” Bezos said, causing social media outlets to light up with news of the coming drones.

The interview generated widespread buzz that spilled over into Cyber Monday, the busiest online shopping day of the year, when 131 million Americans are forecast to participate, according to the National Retail Federation.

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