The Obama administration continues its push toward uninsured Americans to sign up for health insurance via the Affordable Care Act. With the popular NCAA Men’s Basketball Tournament set to take place, today the White House will launch a multi-layered effort tied with “March Madness” in order to appeal to those who have yet to enroll.
A White House official detailed the administration’s plans to cleverly market the necessity of health insurance to uninsured individuals of all ages. Considering that casual basketball fans also tune in to the frenzied NCAA tournament, the White House is using the bracket formula that will be familiar to all who have participated in March Madness before.
On Monday, the “16 Sweetest Reasons to Get Covered” bracket will be released and it’s no secret that President Barack Obama (pictured center) is a huge basketball fan. In fact, the tradition that President Obama has started in sharing his NCAA brackets via WhiteHouse.gov is one of the most-visited portions of the site during this time.
The bracket will feature key reasons why uninsured people should sign up under the new healthcare law and will be updated by online votes much like the actual March Madness bracket. On Wednesday, when the President will unveil his NCAA tournament bracket; the healthcare bracket will also be highlighted as well.
There will be several radio and TV spots to push for Affordable Care Act enrollment, and on social media, the #GetCovered hashtag is being promoted to continue the discussion. In one of the ads, Miami Heat superstar Lebron James helps sell the idea of getting insured. Joining James is retired hall of famer Magic Johnson in an earlier recorded spot and Hall Of Fame finalist and former Georgetown University standout Alonzo Mourning.
Article and Picture of News One and The D.L. Hughley Show
Best of Rock Hall Jazz on Film Exhibit [PHOTOS]
1. Rock Hall Jazz on Film Exhibit1 of 6
2. St. Louis Blues, 1929 RKO/Sack Amusements FREE Screening (one of several shorts), Feb. 26th, 7:30pm, Rock Hall - This sixteen-minute short film shot in Astoria, Queens, New York City, is blues singer Bessie Smith’s only screen role. In it, she plays a long-suffering wife of an uncaring gambler. Co-produced by W.C. Handy, author of the title song, the film also features Isabelle Washington (sister of actress Fredi Washington) who plays the “other woman.” Pianist James P. Johnson and the Hall Johnson Choir accompanied Smith and added to the overwhelming pathos of her singing, making this dramatized interpretation of the blues a true film classic.2 of 6
3. Rock-n-Roll Revue3 of 6
4. Listen Up The Lives of Quincy Jones4 of 6
5. Caldonia5 of 6
6. Cabin In The Sky6 of 6
Obama Adminstration Begins Affordable Care Act Push During March Madness was originally published on wzakcleveland.com