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Positively Cleveland today announced a new tourism initiative that looks to bank on the city’s hidden gems, the organization announced at its annual meeting.

#ThisIsCLE looks to turn around perceptions of the city by focusing on its hidden gems.

The organization has the campaign laid out at thisiscleveland.com and offers this video as a summary of the brand campaign.

CLICK HERE to read story

source: Newsnet5.com

LOCAL NEWS: Positively Cleveland Launches Tourism Initiative  was originally published on praisecleveland.com