WERE AM Mobile App 2020


News Talk Cleveland Featured Video


Opening Ceremony & 'La Tete Haute' Premiere - The 68th Annual Cannes Film Festival

Source: Samir Hussein / Getty

Forget the relaxers.

More and more, African-American women are leaving behind chemicals used to straighten hair and accepting their natural curls.

The shift to Afro, locks and other natural hairstyles comes amid health concerns about relaxers, which have been linked to fibroids, as well as worries about hair breakage and loss. Celebrities such as Lupita Nyong’o and Viola Davis have fueled the movement, as well, by sporting natural styles.

“In general, in the beauty category, black consumers are beginning to embrace their natural self,” said Tonya Roberts, a multicultural analyst for the intelligence firm Mintel.

Two-thirds of African-American women wore a natural hairstyle in 2013, according to Mintel’s Black Consumers and Haircare executive summary, published last year.

Karen Grant, the global beauty industry analyst for the NPD Group research firm, said adopting natural hairstyles is a lifestyle choice, similar to how certain people favor organic and natural food. Importantly, it’s a lifestyle that is crossing generations.

CLICK HERE to read story

source: cnbc.com

FOR WOMEN ONLY: This Hair Trend Is Shaking Up The Beauty Biz  was originally published on praisecleveland.com

Also On WERE-AM 1490:
A Photo Book Into The Life Of Civil Rights Icon & Congressman John Lewis
24 photos