McDonald’s started testing all-day breakfast in a few places in March. To go nationwide, more than 14,300 restaurants in the U.S. needed to install separate griddles and train staff on how to handle breakfast orders simultaneously with lunch and dinner.
The roll out is further complicated by the fact that franchisees have been urging the company to cull the number of items they serve. The operators say the bloated menu makes it hard to run the restaurants and leads to longer wait times.
Still, McDonald’s insists that franchisees supported the decision to serve pancakes and egg sandwiches all day long.
U.S. stores account for about 40% of global profits at McDonald’s. And profits are suffering — down 9% last year.