On Monday, March 21, at 10 a.m. PT, Apple will announce its latest product updates. The event will take place at Apple’s Cupertino campus, a modest venue that holds fewer reporters and guests than other popular Apple event locations. The headliner is expected to be a smaller version of the iPhone, followed by a smaller version of the iPad Pro.
iPhone but smaller
The key marketing words for Apple products have usually been thinner, faster, bigger. iPhones have grown up over the past nine years, going from the original 3.5-inch display to the iPhone 6S Plus’ 5.5-inch screen. On Monday, Apple is expected to go the opposite direction and announce a new iPhone that’s actually smaller.