Many critics believe that producing movies featuring faith and redemptive values is a nice idea but not a money-making proposition.
Wow, is that ever wrong.
Think billions of dollars, as Movieguide Publisher Ted Baehr reveals in a new study.
“For the last 20 years – and more – we’ve been showing Hollywood that movies with Christian faith and values not only inspire the human heart but also make good business sense,” he said. “Hollywood is listening, and God is clearly blessing our efforts and our strategy.”
His “Movieguide: The Family Guide to Movies & Entertainment” studied 128 movies with strong Christian, redemptive content in 1996, 2012 and 2015.
The study found the number of movies with such content has increased 194 percent since 1996 and 38.30 percent in the three years since 2012, from only 16 such movies in 1996 to 47 in 2012 and 65 in 2015.
“The studies also showed that the box office totals for such movies in the United States and Canada have increased from only $208.63 million in 1996 to $3.69 billion in 2012 and nearly $5.35 billion in 2015, an increase of 2,463 percent and 44.78 percent, respectively,” the report said.
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