Ah, the cardigan: your granny’s cozy go-to used to be available year-round, but in limited quantities and colors. It was considered the sartorial equivalent of flossing: necessary, but not glamorous.
“The cardigan used to be something to keep you warm in the work place,” explains Teri Agins, who covered the fashion industry for the Wall Street Journal for years. “It was not really an accessory you left on—unless you wore it as part of a twin set.”
That look, sweater upon sweater, was considered too prim for a lot of young women. It was their mother’s look.
Enter Michelle Obama, and the game changed.
“She wore cardigans with her sleeveless dresses, wore a lot of print dresses with solid cardigans,” Agins says. She even sometimes belted her sweaters to show off her trim waistline.
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Mrs. Obama Saves The Cardigan: ‘The Obama Effect’ In Fashion was originally published on praisecleveland.com