Browns Reveal New “Alpha Dawg” Helmet for 2025 Season
The Cleveland Browns just dropped a bold new look for 2025. On Monday, the team officially introduced the “Alpha Dawg” — a brand-new alternate helmet that pays homage to the Dawg Pound while pushing the Browns’ brand into the future.
Presented by Dude Wipes, the sleek design adds an aggressive twist to Cleveland’s classic style. The helmet features a white shell, accented by a brown and orange center stripe. On the sides, the Browns’ Dawg Pound logo stands out — full of teeth, attitude, and local pride.
Browns Executive VP JW Johnson said the team wanted to create something unique. “We wanted a helmet that not only felt fresh but also tied directly into our fans and culture,” he said. “The Dawg Pound is who we are.”
The helmet will be worn up to three times during the 2025 NFL season. Dates will be announced once the league finalizes uniforms for that week’s games.
Fans can already get in on the hype. The Alpha Dawg helmet is available for pre-order through the Browns’ team shop. The drop coincides with a continued effort by the franchise to connect with its younger fan base while honoring diehard Cleveland traditions.
Between the retro vibes of past throwbacks and the bite of the Alpha Dawg, it’s clear the Browns are owning their identity in 2025. And in typical Dawg Pound fashion — they’re not backing down from the spotlight.
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