Today, I’m shooting from the hip and offering some practical, do-able tips for using social media on the ground. These are based on my observations of what I’ve seen work, what I’ve seen done poorly, and what I believe is on the horizon.
1. Keep the gospel central. Never before in history has the opportunity been so wide open to take it further and faster to the ends of the earth—at least the 3 billion who use the Internet.
2. Define the why. Don’t just engage because it’s cool. Engage because it matters. For eternity.
3. Define the who. Who are your audiences (and you will have more than one)?
4. Determine your strategy. Don’t try to do everything, but definitely don’t do nothing (I know…)