IF YOU HAVENT SEEN THERE IS A NEW TREND IN CLOTHING WITH BLACK SLANG ON IT.. In case you haven’t perused what’s going on in trendy fast fashion lately, here’s a glimpse: Taking internet slang—often the sort popularized by AFRICIAN AMERICANS—and turning it into sellable goods is so hot right now.
SOME EXAMPLES ARE LIKE SLAY…BAD AND BOUJIE….BEING BLACK IS LIT….SIDE CHICKS AND SO ON
When you have a situation in which, as what one person on Twitter called it, “the commodification and misuse of AAVE and black culture for capitalistic gain” occurs—not to mention unauthorized usage of lyrics from black musicians—should we be distressed with the companies making these products, upset with the consumers, angry at the market, pissed by the business plan (put words black people have used on something and sell it!), or just resigned to the idea that, as the kids say, there’s no such thing as ethical consumption under capitalism?
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SAINTS AND SINNERS: A Question About Slapping Black Slang On T-Shirts was originally published on praisecleveland.com