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Rapper 50 Cent is on a campaign to tackle world hunger.

His new energy shot drink, Street King, donates a portion of the revenue from each bottle sold to the United Nation’s World Food Program.

See also: 50 Cent Selling “Sketchy Penny Stocks” On Twitter

50 Cent says Street King and its robust marketing campaign will reach a younger demographic than most hunger outreach programs, and that’s good for his sector.

Read more at Good.is

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50 Cent selling sketchy penny stocks on Twitter

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